This is a real sample report — Delvir’s own site, run through the same audit. Yours will look like this.
Audit my websiteFull Conversion Audit
- Strong, rare combination of clarity and desire for this category
- Main leak is unverifiable urgency claim and scope ambiguity for bigger ideas
- Zero to Launch upsell is buried and could confuse which offer to book a call for
Conversion Scorecard
3Clarity
- Headline states exact offer, timeline, and price in one line
- Clear who it's for: founders/businesses/creators with an idea
- Differentiation vs agencies stated explicitly ($15-30k, months vs $5k, 72hrs)
Desire
- Sells outcome (live product, real users, ownership) not just process
- Itemized value stack reframes $5k as $26k+ of value
- Portfolio shows real shipped products with metrics, building credibility and aspiration
Friction
- Two named guarantees directly reduce risk (money-back + outcome)
- FAQ preempts major objections: ownership, scope creep, technical skill, ongoing costs
- Still vague on what happens if idea needs more than a basic MVP scope, and 'limited slots' claim is unverifiable
Top Friction Points
3Unverifiable scarcity claim
“We take a limited number of builds each month to protect the 72-hour promise.”
No number or proof given, so urgency reads as generic and lowers trust in an otherwise proof-heavy page.
State the actual monthly cap, e.g. 'Only 6 build slots per month' with current availability.
Scope ambiguity for bigger ideas
“The 72 hours covers the agreed MVP; bigger feature sets we refine together afterward.”
Creates doubt about what's really included in the flat $5,000 versus what costs extra later.
Add 1-2 concrete examples of typical MVP scope vs. what counts as a later phase.
Two competing offers on one page
“Bigger vision than a one-off build? Let's build the whole company... we partner for equity.”
Introducing an equity-based offer on the same page as the flat-fee, no-equity offer muddies the core promise.
Move Zero to Launch to a separate page and link to it only as a secondary CTA.
Rewritten Offer Alternatives
3Milestone Guarantee Build
You don't pay in full until it's live.
$2,500 to start, $2,500 when your product is live and working — never move forward if you're not thrilled.
If it's not live and working in 72 hours, you owe nothing for the second half.
Only 4 milestone-payment slots offered per month, first-booked basis.
Splitting payment around the deliverable removes upfront-risk friction, the single biggest doubt in a $5k commitment.
Category-Specific Sprint
Your AI tool, live in 72 hours — built by people who've shipped 7 AI products already.
Stop explaining your idea to generalists. We've built VeteranCalc, Restu.me, and Dos Juntos — we speak your language.
If your AI features don't work as scoped, we rebuild them free until they do.
Booking calls this week get first pick of AI-specialist build slots for the month.
Niching the pitch to AI builds sharpens clarity and desire by speaking directly to a hotter, higher-intent buyer.
Compounding Partner Offer
Get your MVP live in 72 hours — then let us keep building it for you monthly.
One flat $5,000 launch, plus an optional dashboard subscription so your product never stalls.
Your first post-launch feature request is built free, or the subscription costs you nothing.
Free first month only available to clients who book before the end of this month's build cohort.
Bundling a free trial of ongoing work increases lifetime desire and lowers friction on the recurring upsell.
This report is an automated marketing opinion based on your site’s public content. It is not a guarantee of results, and not professional, legal, or financial advice. Any changes you make are your own decision.